The vast, lush green expanse of
IIT Bombay campus is definitely a place where you can expect to run into great
minds. The campus brimming with young minds, best and sharpest of the nation,
churns out lots of entrepreneurs. Entrepreneurial talent is nurtured here and
allowed to bloom. The result is students who leave the campus not looking for
jobs but for creating jobs. The IIT’s have given India some great minds,
leaders and personalities. Keeping this torch burning bright are four students
who have recently launched an online radio ‘BC
Radio’ or ‘Be the Change Radio’.
BC Radio is platform whose vision is to promote Independent music and bands. As
of now the radio has an outreach of 750 awesome Indian bands! Discovering
Mumbai proudly presents the boys from IIT Bombay who are doing commendable work
to popularize Indie music.
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| Team BC Radio |
BC Radio is the creation of a
rebel group of musicians from IIT Bombay. These rebels are spread across the
country. Music is the common string that binds these creative souls. Having
been part of music bands themselves they clearly understand the problems faced
by their clientele – the bands; and thus are poised to guide them in a better
way. The aim of this group is to bring about a paradigm shift in the way things
work in the Indian music scene as of now. Music comes first for these guys, “All of us here at BC Radio are Musicians
first, and then engineers”. The guys found each other in college by playing
together in various bands. Over the course of time they realized that to listen
to good music one need not obsess over the West. The entrepreneurial culture of the campus,
that teaches to ‘create jobs’ rather than ‘getting a job’, ensured that the
guys would make a career out of their passion for music.
Having composed their own songs,
playing at many gigs and having won at many events the guys began contemplating
about their future - "Were we going
to live our lives being thinkers, or do something (through what we're good at -
technology) that brings the plethora of Indian music to the masses".
The answer to this question was a no-brainer. BC Radio was initially
unstructured, but it was an idea the team held very close to their hearts, and
as more people joined, the idea became more concrete and thus was born BC
Radio. “There is so much good music out
there in the country and we're just doing what should be done, to give it the
platform it has deserved all along”.
The vision of BC Radio is to
become a pioneering change agent in the Indian music scene. The independent
music scene is very successful, if one looks at it musically. However it
suffers at the hands of contracts, as bands have very little knowledge of
existing laws and even the nature of these laws is not very conducive for the
growth of Indie music. There are very few avenues online to put up your music
for sale and if you want to go in for offline distribution then again you have
to go through exclusive contracts. The guys at BC Radio believe that the
independent music scene needs access to multi-distribution channels and this
can be achieved through non-exclusivity. BC radio is not fighting for
exclusivity over artists like labels, channels and studios do. They do not stop
artists associated with them, to search for other avenues for promoting their
music or even earn from them. BC Radio has no exclusivity contracts, no hidden
clauses and no ‘terms and conditions applied’. Everything at BC radio is
upfront and honest; this is what makes it so fun to work with for bands. The
primary objective at BC radio is to provide listeners with a no-nonsense
stellar audio visual experience around band’s music; everything else comes
later.
Setting up BC Radio was a tough
task and the guys went around planning everything meticulously. The team
defined their roles based on what they saw as their core strengths, took up
time bound responsibilities and steered them to completion. The work done by BC
Radio can be summarized into following – Artist Relations, Brand Management,
Social Media Engagement, Publicity, Marketing, Tie-ups, Band Affiliations,
Parties, Live Shows and Artist Provision. The group didn’t want to limit
themselves to online media for promoting their platform and thus ensuring
regular features in popular print media was one of the big tasks for the team. So
far, BC Radio has been featured in The
Hindustan Times, Forbes magazine
and Rolling Stones India; with many
other prominent publications like The
Indian Express and The Tribune in
the pipeline
BC Radio’s core team has a vast
experience of handing big events and this strength came to their help in the
initial days of setting up the radio. The team has organized many concerts like
Porcupine Tree, Parikrama, Karnivool,
Katatonia, Zero, Thermal and Quarter. They have also handled the very
popular Livewire at Mood Indigo and Desh Raag, a unique original patriotic song competition organized
by US based NGO ‘Rakshak Foundation’.
Their journey took them across the country in search of bands that were just
breaking onto the scene. They are very excited about what they came across; the
country has many amazing bands and they hope they can have all them on BC
Radio! One more important lesson the team learnt was to focus on your goals
both in long term and short term.
BC Radio is still in beta phase
and the team is looking to roll out some major technical releases this year.
The plan is to make BC Radio a cool, no non-sense music discovery platform. Social
media integration is another major work in the pipeline; so is the feature to
create your own playlists. One of the most popular shows on the radio is the ‘The Pirate Mixtape’ which is a
collaboration with the Delhi based BoomBox
project. The show airs every Sunday from 3 to 5 PM. Someday down the line
they also plan to conduct live events and parties where bands will get an
opportunity to perform live.
Team BC Radio is on a high right
now. People have found the platform unique and are appreciating the quality of
music featured. Biggies of Indian music scene like Parikrama, Demonic Resurrection, Cactus, Theme Clones, Something
Relevant and many others have loved the concept and have contributed their
material free of cost. The team envisions BC Radio to be a pioneering music –
tech platform for independent bands to get featured alongside established
names, while maintain their legal rights and non-exclusivity. “Creating and
showcasing music should be free of hassles to the musicians and we will make
sure it is as smooth as possible”, say the team at BC Radio. Future holds a lot
for BC Radio and we will see them featuring into actual radio broadcasting
phase and live events. Thanks to BC Radio many good bands will be able to reach
out to a larger audience; the audience in turn will be able to discover more
independent music; a win-win situation for both. We wish team BC Radio all the
best in their endeavours. For now it’s time to listen to some cool music, see
you on BC Radio!
